How to Succeed in sales ?.
With
years of experience in sales in various sectors- consumer durables, FMCG,
Telecom…. I have managed to put in a few points which would be of immense help
in your careers. Points are not in serial and you may choose to read even from
bottom to top or even from the middle.
·
If
you try you might. If you don’t, you won’t.
·
Proper
planning helps in better performance.
·
Success
at the cost of your health is a failure.
·
Never
expect your customers to tell you that they are not satisfied with your level
of service.
·
A
plan is no good if it does not result in increased business and revenue.
·
Always
participate in discussions in meetings.
·
Knowledge
is useless if you do not apply it.
·
Be
on time every time. Remember everyone’s time is important.
·
If
you are too comfortable on the job, there is something wrong and something bad
is in store.
·
Be
consistent with what you say and do.
·
Under
promise but over perform.
·
It’s
a mistake to feel that the customer is fortunate to do business with the
company.
·
If
your boss is shouting on your under performance, do not take it personal.
Remember he is attacking an issue and not you as an individual. Try to improve
your performance and do not get upset.
·
If
you try short cuts, it will cut short you.
·
Effort
will never go waste. Also, there is no alternative to effort.
·
Congratulate
your staff for any good work done.
·
Do
not smoke in front of customers/ partners.
·
Always
keep your surroundings clean. Ensure your table is neat without any papers
lying on it.
·
Spend
10 minutes in the morning everyday and list out the things that need to be
done. Review at end of the day.
·
Don’t
let your EGO get the better of you.
·
It’s
not the big things that you do to your customers that matters. It’s the small
things that matter most.
·
Ensure
all the important phone numbers are stored in your mobile.
·
Be
aware of the amount of time you spend. Important tasks need more time.
·
Be
well dressed and do not support long hair. Ensure your shoes are polished.
·
Spend
more time with customers who have got the ability to purchase your products and
services.
·
Do
not forget the one’s below you on your way up. When you come down, you have to
face them.
·
When
out of office, please call someone to find out what’s happening once in 3
hours.
·
Seek
guidance when ever required. Do not hesitate.
·
Utilize
all the resources available at your disposal.
·
Think
before you respond to any critical issue.
·
Be
loyal and ethical in your dealings.
·
Work
hard and smart.
·
Always
try new ways of doing business.
·
Wish
your colleagues and partners on birthdays & anniversaries.
·
Know
the product and service you are selling. You will be shocked, many do not know.
·
Always
keep an eye on what competition is doing. It will help you alter your strategy
for your benefit.
·
Do
not enter into arguments with customers / partners. Take their feedback and
share the concerns with the management.
·
Have
some urgency in doing things.
·
Do
not take your customers for granted. The day you take them for granted, you
start losing them.
·
You
have to motivate yourself.
·
All
play and no work will not work.
·
Always
check whether you are adding value to the customer.
·
Every
day is your day. You decide whether you are going to make it good or bad.
·
You
got to know from where the additional business is going to come. It just won’t
come easy.
·
Always
develop good habits. Copy habits of winners.
·
Remember
customers will buy from you if they like you. They will go elsewhere if they do
not like you.
·
Don’t
relax after a big sale. Plan for another.
·
Meet
at least five new people every week.
·
Always
separate personal and business relationship. Don’t ever mix them up.
·
Regularly
improve your skills.
·
Introspect
yourself whether you are an asset or liability to the organization. Never be
the latter.
·
If
you always want to sell cheap, then you are not a professional sales person.
·
If
you want to develop rapport, you have to be face to face. You cannot build rapport
over the phone.
·
Be
good / nice to secretaries.
·
Do
you make things happen or react to them?
Be the former.
·
Be
yourself. You can’t fool everyone.
·
Always
meet the top man and then go downwards rather than meeting the bottom guy. You
will be stuck if you start from the bottom.
·
Do
not crack jokes which hurt people.
·
Ignore
people who drop in unexpectedly. They will be wasting your precious time.
·
Sell
your customers what they want, not what you think they require.
·
Do
not allow your partner to pay for the food bills. Carry enough cash always.
Some hotels do not accept credit cards. Do not fall into an embarrassing
situation asking the partner to pay for the bills.
·
Start
early and work late.
·
Monday
mornings and Friday evenings must be hard working and not hardly working. Most
of the competition guys are in the holiday (weekend) hangover.
·
Spend
few hours in a day visiting customers / partners.
·
Believe
in yourself, your company and its products.
·
Always
take feedback from customers / partners. You will get good insights.
·
Be
angry at yourself as you are to others.
·
The
best time to meet customers is early morning.
·
If
you are doing the same thing like last year, you are not growing.
·
Be
ready for change.
·
Always
say SORRY for any wrong done unintentionally.
·
Physically
and mentally be present in meetings.
·
Focus
on your job, not others.
·
Write
down important points. Don’t rely on your memory.
·
Don’t
talk bad about your customers / partners.
·
Do
not relate efforts with results. Both are different.
·
Do
not give reasons. People are only interested in results.
·
Speak
only when required and be to the point.
·
Know
how your product is different from competition.
·
When
you lose, don’t lose the lesson. Be concerned, but never feel defeated.
·
Don’t
tell the customers how good you are. Show them.
·
Celebrate
success.
·
Always
sport a smile on your face. You will project yourself as a positive person.
·
Don’t
waste your energy in gossiping.
·
Always
aim for the sky. You will be amazed at the potential you possess.
·
Always
follow the leader, not the follower.
·
To
avoid delays, always set your watch five minutes ahead. You will be on time and
avoid stressful situations.
·
Always
call back if you have told the person you will call back. If possible call him
within an hour.
·
Read
all correspondence / mails.
·
Stress
more on sales rather than marketing. Sales bring profits.
·
Don’t
waste time on classroom training. Be practical.
·
Spend
time providing customer service than speaking about it.
·
Don’t
give up under any circumstances. You may be very near to success..
·
Think
fast. Move faster.
·
Believe
in team work. You cannot go about it solo.
·
At
parties, do not consume more liquor. Your credibility could be lost in one day.
·
Keep
trying till the last minute of the day.
·
When
you are feeling low, try making more calls to customers. You will be surprised
with the results.
·
Spend
some time alone on thinking how to improve.
·
Ensure
you have sufficient rest.
·
Ensure
your business comes from various partners rather than one big guy.
·
A
customer will form an opinion in the first 5 minutes of meeting you.
·
Always
strive to make your company number 1.
·
To
maintain health, exercise regularly. Exercise or excess size – the choice is
yours.
·
Always
be willing to learn.
·
Do
not give reasons why it cannot be done. Give reasons how it will be done.
·
Spend
quality time with your family members.
·
Go
on an annual vacation once a year with your family.
ALL THE BEST !!!
WISHING YOU GREAT SUCCESS AT EVERY STEP IN YOUR JOURNEY TO THE TOP !!!